Victor Printing wins PEAK Award from Print Services & Distribution Association
August 27th, 2013 by admin
PSDA’s PEAK Awards program recognizes excellence in the print industry promoting projects that display innovation, excellent quality or produce high return on investment. The judges selected a Grand Award winner in each of the categories.
Victor Printing won this prestigious industry award for its entry “Hammer the Competition.” The business objective was to send three mail pieces to marketing companies involved with the direct marketing and promotions of casinos. Victor Printing hoped to build awareness of its products and services and show how scratch-off cards can play a strong role in acquiring and keeping customers.
“Having our work recognized by the Print Services & Distribution Association is an honor,” said Terry Richards, partner and owner. “We are proud of the work we do every day, and winning this award is an affirmation of our commitment to producing excellent work.”
The judges liked the multi-component mailing pieces which consistently reinforced its message. They thought the company provided a lot of samples of what it can do. They found the campaign targeted yet comprehensive and liked that the campaign was attention-getting and memorable.