Archive for the ‘Digital’ Category

A local Museum of natural history is a world-class destination for visitors and researchers. For nearly a century it has served as an outstanding resource for public education and environmental conservation. Membership dollars support the Museum’s collections, its curators and their research, and educational programs that benefit one-quarter million visitors per year. Objectives: The Museum […]

The article below shows how direct mail remains a superstar of the marketing world and is helping to trigger even greater response rates when paired with digital channels. The DMA did a study asking people how they preferred to receive business communication, and 69 percent preferred direct mail. Remind your customers about the response rates they could achieve […]

The most valuable asset of your business is your employees. They are the ones responsible for making sales, providing service, producing materials, and everything in between. And there is no better investment than helping your employees succeed, with an employee incentive scratch and win program. Here are a few simple reasons to consider using Scratch […]

CONTRAST DULL VARNISH. Contrast dull varnish allows you to highlight specific areas of a printed piece and adds depth to elements such as a logo or image. The spot dull varnish is applied first and then a flood coat of aqueous gloss is applied over the entire image. A chemical reaction takes place between the […]

You just ate what??!? Ice cream cone season has finally arrived. It seems like forever since the last time we went after dinner on a Sunday evening to grab a much needed, delightful ice cream cone. Off you go, you load up the whole family in the car and drive down to your local ice […]

You can rely on Victor Printing to manage an entire direct mail campaign from printing through fulfillment. Direct Mail Plus™ is a direct mail and marketing solution from Victor Printing that enables our customers to provide one-stop shopping for a direct mail campaign, resulting in higher response rates and improved return on investment. The team at […]

Scent marketing is a growing trend in advertising and is the latest way to stand apart from traditional print media. Adding scent to your print material, point of sale display or packaging will create an immediate link to your products and influence consumers purchase decision. proven benefits of scent advertising: Increases impulse buying  Heightened awareness Enhances mood and triggers […]

So what’s the deal with white ink printing technology? At Victor Printing we’ve found that most customers are unfamiliar with the creative design possibilities that white ink presents. Until late last year a request to print any light color ink on a darker hued substrate may have been met with discouraging budget restrictions from any printer […]

At an outdoor event I attended over the summer, a friend offered me a glass of wine. “Have you had it before?” she asked. When I said no, she poured a sample into my plastic cup and asked me not to hold her responsible if it was terrible. It turned out that she hadn’t tried […]